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Ivana Setiawan

Engineer, Hacker & Founder Ivana

I am a focused, pragmatic, and energetic engineer seeking to contribute to tech projects that fit my skills, interests, and character. I live in nature around Roberstfors (Sweden) & travel regularly for different projects. Thus, I am nowhere and everywhere at the same time.

In 2009, I fell in love with code and taught myself how to write code by reading awesome developers' code (open source) line by line while explaining their meaning out loud to myself. Later, I learned that what I did was called rubber duck debugging.

Although I began my career as a front-end developer + designer, my interests extend far beyond that. I am an Aspie (a person with Asperger's syndrome), so my hyper-focus ability is like a double edge sword. I can absorb so much in so little time, and overly obsessed with things or topics that captivate me.

Since 2020, with a lot of hard work, determination, strategic planning, and luck; I have been able to transition into a phase in my life where I can carefully choose projects that truly resonate with my passions and interests. I'm especially interested in initiatives that advance feminism, support the LGBTQIA+ community, or have a meaningful social impact. Additionally, I'm keen on opportunities that offer company ownership.

I love sports 🏋️‍♀️, meditate daily 🪷, and actively biohack my body 🧬

Too long;
didn't read?(TL;DR)

I’m a polyglot developer who loves JavaScript with a full-stack mindset. I design robust databases, build APIs, and deploy scalable cloud applications, always with an emphasis on seamless user experiences. I’m comfortable working across languages and technologies, quickly adapting to the needs of any project. I excel at bridging code and design to create impactful digital solutions, and I’m driven by curiosity to continuously explore and master new tools that push the boundaries of modern software development.

My ongoing projects are Avstarna, Nite-Nite, Venopi and Ruma Living.

What/who am I looking for?

  • Sales partner(s) (commission-based) for Venopi B2B
  • Sales partner(s) (commission-based) for Avstarna B2B

Experience:

  • Nite-Nite

    Amsterdam | May 2026 - present

    Position: Co-Founder & CTO Tech & tools
    Shopify (Online Store 2.0), Liquid, JavaScript, HTML/CSS, Shopify apps and APIs

    We curate brands, products and experiences for sleep and wellbeing, directly to consumers, with B2B services launching soon.

    • Co-created the brand and business with my co-founder, from sharpening the original concept to launch.
    • Own all technology: built the Shopify store end to end, with deep theme customisation and custom-built features beyond what off-the-shelf apps offer.
    • Lead community building and expert partnerships: bringing in doctors and sleep specialists to give Nite-Nite scientific credibility and earn customers' trust, and hosting sleep wellness events in Amsterdam with brand sponsors.

  • Avstarna

    Amsterdam + Sweden | January 2024 - present

    Position: Founder + CTO Tech & tools
    Frontend: SvelteKit, JavaScript (JSDoc), Tailwind CSS, Melt UI, Superforms + Zod
    Backend: Supabase (PostgreSQL, Auth, Storage), Node.js
    Database: RLS, custom JWT access-token hook, triggers, RPC functions
    Integrations: WooCommerce API, e-Boekhouden, Resend
    Documents: PDFKit, pdf-lib, ExcelJS, barcode/QR generation and scanning, digital signatures
    i18n: sveltekit-i18n (EN/NL)
    Infra & workflow: DigitalOcean, Supabase CLI, node-cron, Git/GitHub, Claude Code
    Domain: EU 1169/2011 labelling, HACCP, NVWA traceability, batch/LOT tracking

    Most ERP systems are built for large enterprises. Avstarna is an all-in-one operations platform for small and mid-sized food manufacturers, bringing specs, production, inventory, orders, labelling and track-and-trace into one dashboard. It's developed in close partnership with a Dutch food manufacturer, where it runs in daily production, so every feature is proven on the factory floor before release.

    • Spotted the gap: mid-sized manufacturers are too complex for spreadsheets, too small for SAP-class systems.
    • Designed and built the entire product solo: architecture, data model, frontend, backend and deployment.
    • Built a multi-tenant SaaS on PostgreSQL with Row-Level Security, role-based JWT claims and PIN logins for shared floor devices.
    • Integrated WooCommerce order sync, e-Boekhouden accounting and PDF labels, packing slips and invoices.
    • Validated workflows inside our partner's live production shifts.
    • Shipped one-tap process-step confirmation, creating an audit-ready NVWA traceability record.
    • Took it from internal build to commercial SaaS with a paying subscription customer.

  • Venopi

    Amsterdam | November 2019 - present

    Position: Founder + CTO Tech & tools
    Frontend: SvelteKit (Svelte 5), JavaScript, Tailwind CSS, Melt UI, Superforms + Zod, i18n
    Backend: Supabase (PostgreSQL, Auth, Storage), Node.js
    Database: Row-Level Security, role-based permissions, triggers, versioned migrations
    Features: QR codes, transactional email, multilingual blog, sitemap/SEO
    Infra: DigitalOcean, Supabase CLI, Git/GitHub

    Venopi is a B2B event platform connecting small and mid-sized event organisers with the suppliers behind every event: venues, caterers, entertainers, photographers and florists. One contact, one invoice, so sourcing is simple and reliable for every event.

    • Founded the business and built the full platform solo, now rebuilt from scratch on a modern stack after an earlier iteration.
    • Built a two-sided marketplace: SEO-friendly supplier profiles by service type, verified and claimable listings, and a self-service supplier onboarding flow.
    • Built the quote-to-invoice flow: multi-supplier quotations with mixed VAT, and secure tokenised proposal, quotation and invoice pages for clients.
    • Built Pulse, a post-event feedback tool with gamified prize draws, live guest presence and event photos unlocked by giving feedback, turning guests into organiser insight and new leads.
    • Built one-click event import from Luma, Eventbrite and Meetup by parsing schema.org data, hardened against SSRF.
    • Delivered events for corporate clients such as Booking.com, EY, KPN, Philips and Ross Video.

  • Funda

    Amsterdam | July 2021 - December 2022

    Position: Senior Software Engineer Tech & tools
    Nuxt.js, Vue.js, JavaScript (ES6+), Micro Frontends, NPM packages, Segment, Datadog, Iterable, Optimizely

    Started in Team Accounts, focused on understanding user behaviour through data, then moved to Team Insights, focused on users' My Home experience.

    • Built and rolled out an internal tracking library adopted platform-wide, cutting data-quality violations by 12x within a year.
    • Trained engineers across teams to implement tracking correctly from the start, making data quality part of how features are built.
    • Built and maintained AppShell, funda's shared micro-frontend infrastructure used by every product team, covering tracking, logging, secrets management, consent tooling and Google One Tap sign-in.
    • Built Nuxt modules and shared NPM packages for the frontend cluster, including a Datadog logger and a Segment tracking library.
    • Turned user data into product decisions that improved user experience and loyalty.

  • HackYourFuture

    Amsterdam | September 2017 - present

    Position: Code Mentor ARIA, HTML5, SCSS, JS

    HackYourFuture is a code school (foundation) teaching computer programming to refugees. Our aim is to empower our students through coding and get them to work as software developers.

  • Antler

    Amsterdam | May 2019 - July 2019

    Position: Entrepreneur in Residence

    Antler is the world’s most active early-stage investor, backing exceptional founders from inception. I joined the Amsterdam cohort as a founder, in a programme built to turn a technical background into the skills of a founder.

    • Learned to validate ideas with real customers before building, testing assumptions quickly and cheaply.
    • Practised pitching and defending a business case to experienced investors.
    • Learned how to find, test and work with a co-founder.
    • Built a go-to-market plan and learned to choose business priorities over technical ones.
    • Learned from other founders and mentors in the cohort, and kept that network afterwards.

  • KPN

    Amsterdam | November 2017 - 2019

    Position: Freelance Front-end developer & UX Designer Tech & tools
    React, Redux, Enzyme, Cypress, Git, HTML5, SCSS, Sketch

    Member of the Data-Driven Customer Interaction (DDCI) team, building KPN's campaign tool: a dashboard for designing and managing customer campaigns.

    • Built the campaign dashboard's user interface with React and Redux.
    • Designed the interface in Sketch and implemented it, covering both UX design and front-end development.
    • Made testing part of every feature: unit tests with Enzyme and end-to-end tests with Cypress.

  • UWV

    Amsterdam | July 2017 - present

    Position: Senior Front-end developer Tech & tools
    Angular, Browserstack, Selenium, Nightwatch, Git, Gulp, ARIA, HTML5, SCSS, Sketch

    Rebuilding the werk.nl website in Angular, with a focus on web accessibility and front-end testing.

    • Lead the front-end engineers in the UX team and safeguard the quality of the code.
    • Rebuild the werk.nl project in Angular, with web accessibility (ARIA) as a core requirement.
    • Write front-end tests on Browserstack, using Selenium and Nightwatch.

  • Funda

    Amsterdam | August 2015 - July 2017

    Position: Front-end developer Tech & tools
    HTML5, SCSS, ES6, jQuery, Optimizely, Git, Gulp, Mocha, Chai, Sinon, Sketch

    Front-end developer in the New Business team, funda's startup team, exploring and building new projects outside the regular funda releases.

    • Explored and built new product ideas for funda, working outside the generic release cycle.
    • Wrote front-end unit tests with Mocha, Chai and Sinon.
    • Ran experiments with Optimizely.

  • Mangrove - Digital agency

    Rotterdam | April 2012 - July 2015

    Position: Front-end developer Tech & tools
    HTML5, SCSS, jQuery, Optimizely, Git, Photoshop

    Mangrove, now called "Weareyou", is a full-service digital agency. I did front-end development for its clients.

    • Built front-ends for clients such as Hartstichting, Omron, MyLaps and Ahrend.
    • Turned Photoshop designs into HTML5, SCSS and jQuery.
    • Ran experiments with Optimizely.

  • 80beans (AppSignal)

    Amsterdam | April 2010 - April 2012

    Position: Front-end developer Tech & tools
    HTML5, SCSS, jQuery, Photoshop, Haml

    Front-end developer at 80beans, the Ruby on Rails agency behind AppSignal, and at its front-end service Slicecraft, which turns designs into modular, best-practice front-ends for Rails projects.

    • Built the front-end of Ruby on Rails web apps.
    • Turned clients' designs into modular front-ends for Slicecraft, using HTML5, SCSS, jQuery and Haml.

  • SubsetM

    Huntington Beach, CA | April 2010 - April 2012

    Position: Designer & Front-end developer Tech & tools
    HTML, CSS, Dreamweaver, Photoshop, Adobe InDesign

    Designer and front-end developer creating web and promotional materials for clients.

    • Designed multiple web and promotional materials for clients.
    • Assisted with online guerrilla marketing campaigns and specialised in online viral campaigns.
    • Researched clients' industries, history and competitors, with external research where budgets allowed.
    • Proposed and implemented improvements to department reporting and processes.
    • Trained interns to assist with several design projects.

Skills:

  • Modular front-end code
  • Monorepo
  • ES6
  • jQuery, Vue, React
  • Nuxt.js
  • Segment
  • Tailwind CSS
  • Javascript Unit Testing (Jest, Mocha, Chai, Sinon)
  • Web accessibility
  • Javascript package manager, such as NPM & Yarn
  • Solidity + JavaScript (Web 3.0)
  • Build automation tool, such as Webpack, Gulp & Grunt
  • Git
  • Continuous Integration & Pull Requests
  • Sketch, Figma, Canva